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Trade marks

A trademark protects the name, logo, or other sign of a business by which customers recognize precisely its products or services. We arrange registration and protection in the Czech Republic, Slovakia, throughout the European Union, and around the world.

Trademarks

What we handle for you

Searches and advice

Before filing an application, we check whether your sign is available and whether it conflicts with earlier rights. We recommend a suitable scope of protection.

Registration in the Czech Republic and Slovakia

We file the application with the Industrial Property Office (ÚPV) and conduct the entire proceedings through to registration.

EU trademark (EUTM)

With a single application at the EUIPO, we secure unified protection across all 27 European Union member states.

International registration

Through the Madrid System (WIPO), we extend the protection of your trademark to dozens of additional countries.

Monitoring and renewals

We watch renewal deadlines as well as newly filed conflicting signs and alert you in good time.

Oppositions and disputes

We file oppositions against later applications and represent you in cancellation proceedings or in cases of infringement.

How we work together

From the first consultation to the final result, we guide you through a clear and transparent process.

01

Consultation and search

We assess the eligibility and suitability of your sign and the relevant market, carry out a search, and propose a protection strategy.

02

Preparing and filing the application

We compile the list of goods and services and file the application with the relevant office.

03

Proceedings before the office

We monitor the progress, respond to office actions, and address any oppositions.

04

Registration of the trademark

Once registered, we hand over the certificate to you, and you may use the sign with the ® symbol.

05

Management and renewal

We watch deadlines, arrange renewals, and make sure no one misuses your trademark.

What is an EU trademark

The European Union trademark (EUTM) protects a sign capable of distinguishing the goods or services of one business from those of others. It may be a name, a logo, or a slogan, but also a shape, a color, or a sound. It is registered by the European Union Intellectual Property Office (EUIPO), based in Alicante, Spain.

The main advantage is unified protection. With a single registration you obtain the same rights in all 27 European Union member states, and the trademark can be registered, renewed, and transferred for the entire EU territory at once. Instead of separate applications in each country, you go through a single set of proceedings at a single office, which is significantly cheaper and simpler.

Within six months of the first application in a country party to the Paris Convention or a WTO member country, you may claim the right of priority. Thanks to seniority, earlier national registrations can be incorporated into the EU trademark without interrupting their continuity.

Protection is strong and readily enforceable. The owner may prohibit third parties from using an identical or confusingly similar sign, and disputes are heard by dedicated EU trademark courts. To prove use, it is sufficient to demonstrate use in even a single member state. For protection outside the European Union, international registration through the Madrid System (WIPO) can be used.

Frequently asked questions

A trademark can be a word sign (a name or slogan) or a logo, but also, for example, a shape, a color, or a sound, provided it can distinguish your goods and services from others. We will recommend the right type and form of application.

A search reveals earlier identical or confusingly similar signs before you invest in an application. It reduces the risk of oppositions and refusals and helps set the scope of protection correctly.

The registration is valid for 10 years from the filing date and can be renewed repeatedly for further 10-year periods. Protection can therefore last indefinitely. We watch the renewal deadlines for you.

Yes. If you do not genuinely use a registered trademark for the registered goods and services for a period of five years, it may be cancelled for non-use at the request of a third party. For an EU trademark, it is sufficient to prove use in even a single member state.

A national trademark protects a sign in one country, an EU trademark protects it in all European Union member states with a single application, and an international registration through the Madrid System allows protection to be extended to dozens of additional countries. We will propose a suitable combination based on your markets.

As the owner of a registered trademark, you can prohibit such use. We will file oppositions against later applications, a cancellation request, or represent you in court proceedings concerning infringement.

Do you want to protect your brand?

Get in touch. We will propose the most suitable approach and take care of the entire proceedings.