What is an EU trademark
The European Union trademark (EUTM) protects a sign capable of distinguishing the goods or services of one business from those of others. It may be a name, a logo, or a slogan, but also a shape, a color, or a sound. It is registered by the European Union Intellectual Property Office (EUIPO), based in Alicante, Spain.
The main advantage is unified protection. With a single registration you obtain the same rights in all 27 European Union member states, and the trademark can be registered, renewed, and transferred for the entire EU territory at once. Instead of separate applications in each country, you go through a single set of proceedings at a single office, which is significantly cheaper and simpler.
Within six months of the first application in a country party to the Paris Convention or a WTO member country, you may claim the right of priority. Thanks to seniority, earlier national registrations can be incorporated into the EU trademark without interrupting their continuity.
Protection is strong and readily enforceable. The owner may prohibit third parties from using an identical or confusingly similar sign, and disputes are heard by dedicated EU trademark courts. To prove use, it is sufficient to demonstrate use in even a single member state. For protection outside the European Union, international registration through the Madrid System (WIPO) can be used.
